Variety hunger actually evolved as an evolutionary incentive for our hunter-gatherer ancestors to seek out a range of foods, so they could access a fuller range of nutrients. While this served our ancestors well at a time when food was much scarcer, unfortunately the food industry today preys on our evolved need for variety, to keep us coming back for more of their product. For so long we have been given multiple choices in our processed food supermarkets, catching our eyes with pretty colours, our emotions with compelling slogans, and our taste buds with inventive new flavours.
Take a moment to look at the product development and marketing of pizza. Notice how the industry is always introducing new variations, flavours, and textures, all in the attempt to crank up our variety hunger into overdrive. It’s no wonder those pizza advertisements leave us salivating every time!
This kind of food marketing fuels a dysfunctional scenario where we are craving and eating food for the wrong reasons. When you look at the food industry today which markets an unending variety with food, it is not entirely your fault that you are in a constant state of craving and acting upon false hunger?